SignalRoutes · Pacific Northwest · Est. 2025

Tools that cut
through the noise.

A suite of practical software products helping founders, individuals, and organizations make clearer decisions — about money, business, news, and compliance.

Explore Products

4Products in portfolio

3FounderRoutes States launched · WA · CA · NY

30+Beta testers active

🟢SpendScore live on Google Play

The Story

Built by a founder,
for founders.

SignalRoutes was born out of a simple frustration: too much noise, not enough signal. Starting and running a business in the Pacific Northwest meant navigating a maze of regulations, financial tools, and information sources — none of them designed to work together.

So we built the tools we wished existed. Each product in the SignalRoutes portfolio solves a real, specific problem — and together they form a system for clearer thinking and better decisions across every stage of business and personal growth.

Bootstrapped, profitable-path focused, and building in public from the Pacific Northwest.

Laile Fletcher

Founder · Developer · Operator

Solo founder building a portfolio of practical SaaS tools from the Pacific Northwest. Background spanning fintech compliance, small business operations, and software development. Every product is built, tested, and shipped by someone who uses it.

Bootstrapped Pacific NW SaaS Solo Founder

The Portfolio

Proof of execution.
Then the opportunity.

01 · Live & Shipping

SpendScore

Understand your money in real time.

A mobile-first personal finance app that scores your spending behavior and builds better financial habits over time. Now live on Google Play — available in English & Español. Snap receipts, track categories, build streaks, and know your SpendScore™ every day. Monetized via subscription and AdMob ad revenue.

Live on Google Play $4.99 / mo · + AdMob

Download on Google Play →

02 · Live & Global

SourceBrief

The news, distilled. What matters. Nothing extra.

An AI-powered daily news brief that synthesizes trusted sources into one clean, personalized summary. You pick your topics, SourceBrief does the work. Built for busy professionals tired of doomscrolling. Available worldwide — live and accepting subscribers now.

Live · Global $4.99 / mo Pro

Try SourceBrief →

03 · Investment Opportunity

FounderRoutes

Build your business with direction — not guesswork.

A 12-module guided curriculum for new and early-stage founders navigating the real complexity of starting a business — built specifically for WA, CA, and NY. Curriculum is complete and proven. The opportunity is national scale across all 50 states, with government, SBDC, and institutional channel partnerships waiting to be unlocked.

Live · Free Demo · 3 States $39.99 / mo Core · $79.99 / mo Pro

Try Free Demo →

States of addressable market

Demos completed · 100% positive

Modules · Full curriculum complete

∞

Scale with dev + gov channel partner

04 · Strategic Asset

ComplianceIQ

Stay ahead of compliance without overwhelm.

A B2B compliance intelligence platform designed for small-to-mid size businesses navigating regulatory complexity. Currently in advanced demo stage — the most capital-intensive product in the portfolio and the highest-value opportunity. Seeking partnership, investment, or strategic acquisition conversation.

Demo Stage · B2B Enterprise Pricing · TBD

Potential 🎯 Big one.

Traction

Early, real, and moving.

🟢

SpendScore — Live on Google Play

Now available on Google Play in the US, EU, and Canada. First public app store listing — a key milestone for the portfolio and investor conversations.

FounderRoutes Demos Completed

Five successful walkthroughs with positive reception. 12-module curriculum covers a full year of founder guidance across WA, CA, and NY.

🌍

SourceBrief — Global

AI-powered news briefs live at sourcebrief.org. Available worldwide. Stripe payments integrated. Use code LAUNCH50 for 50% off Pro.

States · WA, CA, NY

FounderRoutes built for the three highest-startup-density states, with plans to expand to all 50.

Ad Budget to Date

All traction is organic — personal outreach, social content via Buffer, and word of mouth. Paid acquisition is the next unlock.

Apps Live & Public

SpendScore on Google Play + SourceBrief globally — two fully public, revenue-ready products shipping to real users right now.

Vision & Roadmap

Built to scale.
No ceiling.

SignalRoutes is designed to grow — organically or with the right partners. Here's where we're going, and what the right investment unlocks.

🌱 Organic Path

Bootstrapped growth through content, community, and direct outreach. Profitable from early stages. Steady, sustainable expansion across all 50 states.

🚀 With Investment

Dev partner + media partner + state/gov channel access unlocks national scale in months, not years. ComplianceIQ alone represents an enterprise-level opportunity.

Now
Apr 2026

Foundation complete — portfolio live across 3 products

SpendScore live on Google Play. SourceBrief live globally. FounderRoutes live at founderroutes.com with free demo — WA, CA, NY. ComplianceIQ in advanced demo stage.

✅ Organic & Accelerated paths both begin here

Q2
2026

SpendScore public · FounderRoutes open · First revenue

Google Play launch in US, EU, Canada. FounderRoutes fully public in 3 states. SourceBrief growing globally. AdMob revenue begins.

🌱 First MRR | 🚀 Paid acquisition begins immediately

Q3–Q4
2026

FounderRoutes national expansion begins · ComplianceIQ first B2B deal

State-by-state rollout underway. ComplianceIQ first revenue or signed partnership. Investment conversations supported by live multi-product revenue.

🌱 Steady growth | 🚀 Dev hire unlocks 10+ states simultaneously

2027

FounderRoutes all 50 states · Government & institutional channels

Full national coverage. State economic development offices, SBDCs, chambers, and universities become distribution channels — each a multiplier on subscriber growth.

🌱 18–24 months | 🚀 6–9 months with dev + media partner

2027–28

ComplianceIQ — the portfolio's biggest upside event

Enterprise licensing to mid-market companies, law firms, HR consultants, and state agencies. A single channel partnership or licensing deal changes the portfolio's trajectory entirely.

🚀 Highest ROI product in the portfolio

2028

SpendScore iOS · SourceBrief corporate tiers · FounderRoutes Pro at scale

Apple App Store launch. SourceBrief team and corporate plans. FounderRoutes Pro tier with live Q&A and cohort learning. Multiple high-margin revenue streams compounding.

🌱 Compounding MRR | 🚀 Premium tiers + enterprise = step-change in ARR

2029–30

Portfolio at scale · Semi-passive · Location-independent 🌍

Four products operating at national or global scale. Built from the Pacific Northwest — runs from anywhere in the world.

🌱 Sustainable passive income | 🚀 Portfolio valuation conversation 🎯

Let's Talk

Users, partners,
and investors welcome.

SignalRoutes is at an inflection point. Two products are live or launching within weeks. FounderRoutes has a proven curriculum and warm market. ComplianceIQ represents a significant B2B opportunity that needs the right partner to unlock.

We're not looking for a check to figure things out — we're looking for the right people to grow faster than bootstrapping alone allows.

👨‍💻
Development Partner
Accelerate FounderRoutes state expansion and ComplianceIQ build-out. More to build than one person can handle.
📣
Media / Growth Partner
Content, distribution, and paid acquisition. Organic has gotten us here — the next stage needs amplification.
🤝
Strategic / Channel Partner
SBDCs, chambers, accelerators, CPAs, attorneys. FounderRoutes complements any service touching early-stage businesses.
💼
ComplianceIQ Investor or Acquirer
The highest-value asset in the portfolio. Working demo, clear market. Investment, partnership, or acquisition.